In drafting a cover letter, one of the first decisions to make is how to address your letter. Should you address your letter to “Dear Sir or Madam” or “To whom it may concern”? Rather than relying on one of these generic salutations, we recommend that you do your diligence and identify a specific person to address directly. Begin with Linkedin and the prospective employer’s website to determine with reasonable certainty the person with responsibility for hiring. While some job seekers worry that this approach might seem presumptuous or odd, this extra level of sleuthing can make all the difference. As the article (see link below,) reinforces, internal corporate recruiters who are inundated by hundreds of applications are seeking ways to filter for the most serious and dedicated of applicants, which means candidates may need to demonstrate an extra level of commitment and interest in order to advance through the screening process.
While it’s possible to make the wrong call and address the cover letter to a person who is not responsible for hiring for that position, a small error still demonstrates your effort to personalize your application and the seriousness of your intent.